Insights / Google Ads

Starting June 1, 2026, Google Ads will cap granular historical data retention at 37 months, necessitating data export to private warehouses for preservation....

Applying purchaser exclusion audiences in Google Ads and Meta eliminates wasted ad spend (the "Thank You" Tax) by targeting only new prospects....

In this article, we'll walk you through a step-by-step process to integrate your Google Ads data with Looker Studio using the Google Ads API, making it easy to monitor and optimize your ad creative in real-time....

Generate Search Engine Marketing daily refreshed reports to reduce the monthly preparation time....